The Color Run

Look what we just heard about! The Color Run! The Color Run is a unique 5 K run held all over the country but instead of focusing on fast finish times this run is about fun. With a motto of  “When life hands you color, run with it”  how could it not be fun!

The race starts with a clean palette crowd, all wearing their required white shirts.. While not as costume crazy as San Francisco’s Bay to Breakers race, the runners do come out in playful style. The Color Run specifically encourages non-runners, walkers, young and old to participate in the run, aiming for a memorable experience for everyone.

The race starts with a burst of vibrant yellow powder. Their FAQ explains how it all works: “Each kilometer of the event is associated with a designated color: yellow, orange, pink, or blue.  As the runners/walkers reach the Kilometer COLOR RUN Zones, they are blitzed by our volunteers.” The streets are paved and the runners bathed with the brightly colored powders.

But never fear the powders used for the run are 100% natural and safe.  “You can eat the stuff if you’d like (we have tried it and don’t suggest it, it is surprisingly high in calories and leaves a chalky aftertaste).”

Crossing the finish line is a special explosion of color and excitement. What a wonderful way to exercise.   By using  the joy and inhibition reducing effects of color to encourage people to come together the goal is to live healthier. We just missed the run here in San Francisco but there might be one brewing near you. Just in the next two months there are runs in Albuquerque, Birmingham, Salt Lake and Portland. To find a run near you head over to their full list here.
– Emily Eifler, Writer, Colour Studio
– Jill Pilaroscia, Principal, Colour Studio

Just the right red

With summer inching toward fall we thought we would investigate the seasons  latest  color treads. The fashion world is always coming up with new ideas for what colors are hip and current and this year is no exception with a color not quite burgundy, not scarlet, not maroon: oxblood.

“After a summer of fruity brights, soft pastels and “gotta wear sunglasses” neons hues, the trend of oxblood as the hottest fall color is a welcome change.” Via Bridgetteraes

“Oxblood:  is a deep, rich, passionate red with a name that gives it just enough edgy credibility to distance it from its alter-ego and school uniform staple, maroon. Like it or loathe it, the hue is back with a vengeance.” Via Stuff’s LifeStyle Section

These pieces are from Jason Wu, Peter Som and Rodarte‘s Fall 2012 shows. “A new color made an emphatic appearance on the runways for fall: oxblood. A deep red with hints of brown, it’s darkly moody and flattering to almost anyone.” Via The NY times

While this years hot color might be a big hit on streets and runways  not everyone is so excited about the name and its associations. Oxblood doesn’t exactly elicit vegetarian daydreams. This carnivorous color harkens back to Roman power, regal opulence, and religious symbolism  What do you think? Is blood red the color for you?

– Emily Eifler, Writer, Colour Studio

– Jill Pilaroscia, Principal, Colour Studio