Color can be the most critical element in a marketing strategy.

It can be the common denominator for product presentation, brand identity, packaging, advertising, and point of sale display.

Color unifies and reinforces global impressions and triggers recall. It assumes the critical role of a coordinator stimulating memory. It is the prime promotional vehicle for products and objects that are subject to rapidly changing fashion trends.

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"The rich colors we see are inventions of the nervous system rather than properties of light itself. Color, like beauty, is in the eye and brain of the beholder."

– Dennis Baylor